Hairstyling — particularly bridal hairstyling, was where Sydney Hair & Makeup Co’s founder, Drew, expressed her true passion and creativity. With a natural talent for hairstyling, she pursued advanced education in the field and quickly established herself as a specialist with a distinct, transformative style.

Among her peers and clients, Drew became known as “the hairstylist with magic hands.” Her work consistently left clients not only looking their best but feeling empowered and confident. Her goal was always to ensure that every individual she styled walked away ready to face the world with renewed self-assurance.

In 2020, Drew’s innovative work gained international attention when she created the renowned “Three Rapunzel Looks” — a project that demonstrated her visionary artistry and secured global recognition. A behind-the-scenes video of the creative process can be viewed below.

With over 20 years of experience, the founder of Sydney Hair & Makeup Co, Drew, is a qualified hairdresser whose extensive knowledge and background set the foundation for her industry reputation. As a former salon owner, she was known for her ability to analyse various hair types and textures, designing hairstyles that complemented and enhanced each individual’s natural features.

Drew also placed a strong emphasis on hair health, often creating personalised maintenance plans to help clients achieve optimal results — whether for a wedding day or everyday wear. Her approach combined technical skill with long-term hair care education, ensuring lasting beauty and confidence.

Today, that same professional insight is carried into the curated range of premium hair care products available through this website, allowing customers to care for their hair with expert-recommended solutions. Explore the hair care products below:

Drew founded Sydney Hair & Makeup Co in 2006. She trained in makeup at various makeup schools. Showface (a previous hairstyling and makeup academy) was one of the academies that put her on the map as she was trained in TV, Film and Bridal. Showface at the time was one of the main academies and makeup shops that worked with the TV and Film industry which helped Drew along the way as she was a standout student with natural talent and an eye for detail.

With a sharp eye for colour theory and facial harmony, Drew became known for her ability to tailor each makeup application to enhance her clients' natural features. Her signature style was always focused on elevating and empowering her clients — helping them look and feel like the best version of themselves.

Sydney Lashes & Co: In 2022, Drew expanded the brand by launching Sydney Lashes & Co, a premium lash collection created under the Sydney Hair & Makeup Co umbrella. Designed to suit a variety of eye shapes and beauty looks, these lashes reflect Drew’s deep understanding of makeup artistry and her commitment to quality. Each style is crafted to elevate any makeup look — from natural to glam — with professional-level ease. Explore the full lash collection below:

Drew, the founder of Sydney Hair & Makeup Co, built a distinguished career as a bridal hair and makeup specialist, earning recognition for her calm presence, precision, and ability to bring every bride’s vision to life. With over a decade of experience in the wedding industry, she became a trusted name for bridal beauty across Australia.

Known for her meticulous attention to detail and understanding of colour harmony and facial structure, Drew customised each bridal look to suit the individual — ensuring the hair and makeup reflected not just the event, but the bride’s personality, features, and style. Her signature approach was elegant, timeless, and tailored — helping countless brides feel confident, radiant, and truly themselves on their most important day.

Sydney Hair & Makeup Co proudly carries on this legacy by offering a curated collection of professional-grade hair and makeup products inspired by years of bridal expertise. In addition to these essentials, the website also features an exclusive range of bridal crowns, tiaras, and accessories — carefully selected to complement a wide variety of bridal styles and elevate any wedding look. These hand-picked items are available for both industry professionals and brides seeking a touch of luxury and elegance. See Bridal Jewellery Below:

Drew, the founder of Sydney Hair & Makeup Co, established herself not only as a beauty professional but also as a creative force behind the scenes. As a content creator, she played a key role in conceptualising, directing, and executing visually striking campaigns for beauty, fashion, and lifestyle brands.

Her content creation projects extended beyond hair and makeup — Drew curated full visual narratives by organising shoot locations, selecting models, coordinating stylists, managing photographers, and overseeing the overall creative direction. Her sharp eye for detail, branding alignment, and aesthetics resulted in cohesive, high-impact visuals designed to resonate across digital platforms and social media.

From editorial-style beauty shoots to product-focused content for emerging brands, Drew brought together the right people, mood, and setting to tell stories that connect. Her ability to combine artistry with strategic storytelling is what made her content creation work stand out.

These curated campaigns not only elevated the brands involved but also reinforced Drew’s reputation as a multi-dimensional talent — one who understood the visual language of modern beauty marketing.

Drew, the founder of Sydney Hair & Makeup Co, has worked with numerous fashion houses over the years, contributing to editorial shoots, lookbooks, runway prep, and e-commerce campaigns. Her versatility — from soft, natural beauty to full-glam transformations — made her a go-to artist for translating creative visions into polished, camera-ready looks.

With professional training in makeup for both photography and film, Drew was known for producing flawless results under the lens. Her understanding of lighting, camera angles, and facial structure elevated every look she created, ensuring that the final image matched the energy and emotion of the designer’s vision.

In the fashion industry, hair and makeup are not just finishing touches — they are critical storytelling tools. Drew worked closely with designers, stylists, and creative directors to interpret mood boards and bring visual narratives to life. Her collaborative approach and attention to detail made her an essential part of any editorial team.

One standout collaboration was with designer Marian Rahme of Catwalk Instyle, where Drew helped shape the beauty direction for a major campaign — an example of her work can be seen below.

Throughout her career, Drew, founder of Sydney Hair & Makeup Co, contributed her talent to numerous music videos, TV segments, short films, advertising campaigns, and feature productions. Her ability to move seamlessly between natural beauty and high-glam looks made her a valuable asset on set — especially in fast-paced environments where creativity, precision, and adaptability were essential.

Drew’s work was particularly sought after in the music industry, where she collaborated with artists and performers to craft visually striking and versatile looks. Music video shoots were among her favourites, often requiring multiple transformations in a single day — from edgy and bold to soft and cinematic. One such project can be seen in the music video below, where she executed three completely distinct looks within one production.

Her contributions to screen and stage not only showcased her artistry but also reinforced her reputation as a true industry professional with a deep understanding of visual storytelling through hair and makeup.

Inspired by the internationally renowned Black Tape Project by Drakhan Blackhart, Drew was one of the first to introduce the concept of body tape artistry to Sydney, Australia. With her creative direction and bold aesthetic, she launched the Sydney Tape Project under Sydney Hair & Makeup Co — bringing this avant-garde fashion movement to Australian runways, photoshoots, and creative campaigns.

Long before it gained widespread attention locally, Drew recognised the visual power and statement of body tape as wearable art. She adapted the concept for fashion shows, editorial projects, and bold beauty statements, positioning the Sydney Tape Project as a cutting-edge expression of beauty, body confidence, and creativity.

While no longer an active offering, the Sydney Tape Project stands as a testament to Drew’s fearless approach to beauty and her commitment to pushing creative boundaries within the Australian fashion and beauty industries. see below one of The Sydney Tape Projects: